Anyone have a preference for marketing automation tools?
Been tasked with finding the right marketing automation tool for my org. Who has the lastet low-down on what's the best kind of tool? I am part of a b2b, enterprise level org. I want something affordable but with a great value.
So far I've looked at Pardot and Marketo. They seem pretty similar to me in price and feature/functionality. What about others?
I use Hubspot. I've worked with eloqua before, but I like Hubspot becuase the UI is convenient and easy. The biggest concern I have with the tool is that it's not really meant for enterprise use. Better for a mid-market type usage. Their customer service is top notch though.