What unique or non-typical sites do you advertise on?
I came across an article that was discussing which was better for advertising -- Reddit or Quora. Both of these were not places I had thought to use before. Are there any you use that are not well known or cheaper to gain new customers?
Depending on your product/demographic, Instagram is a great way to find customers. You can comment on companies/products that are relevant to yours, or like/follow people, which in turn will make them aware of your company/product and hopefully you'll acquire some new customers without having to pay anything. 😊
Hey Mary Jones - have you thought about reverse engineering what you've selected for your paid-search, ad campaigns (assuming you are running those?) For instance, in my company, one place we advertise in with paid search is CISO online. If you go to their site, they have other options to do additional advertising - such as sponsored webinars and whatnot - and ABM seems to be the hot way to target your ads based on personas/demographics...there's a few that have good platforms (one off the top of my head is Madison Logic.)
Alyssa Ideboen our customers are small freelancers who use our software for running their business -- we try to run targeted campaigns/ads at complimentary product properties or through sites that our customer base are likely to use.
We are not using ABM, but it seems like an interesting concept. Any good ideas how to best to implement it for businesses that may only have 1-5 employees?
Hey Mary Jones, For Reddit you can make your budget go further if you just target subreddits geared towards remoter's, small businesses and freelancers. Also, maybe reach out to small websites that only have content geared towards digital nomads, remoters and freelancers for a banner ad.