To me, as a marketer, you need to be able to roll out a marketing plan, and then you need to be IN the trenches with your team help making each and every part of the marketing plan a success. Such is the case with this example...we had a major campaign unveiling a new facility, and an actor pulled out the last minute for this product promo video. As this piece was supposed to be the corner stone for every channel (blog, website, SEM, paid and organic social, etc.), and a fairly large budget at stake...I rolled up my sleeves and jumped in to do her part. Sometimes in creating the roadmap you have to jump in and play other parts as well. Watch the video to check out this promotional video to see the work I've produced:

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Title:
Comprehensive Marketing Professional
Category:
Multimedia:
Video
Marketing Campaign:
Product Promotion
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