I've brought multiple software and technology products to market - but this one stands out. We simply gave the market what they asked for - an industry-recognizable course and certification that had academic rigor and career changing impacts. The SANS Security Awareness Professional was a labor of love that saw IMMENSE interest and engagement from the start, both with the press push and WoM marketing strategy. I worked on both sides of product and communications to bring this offering to the market.


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Title:
Product Marketing Management
Category:
Product marketing :
Certification
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