What happens when you have a complex product offering, and you want to show it off? You build pillar content (ie this sample article) and pivot it to fit within your go-to-market strategy. In this case, the product we worked to share fell strongly into the Digital Transformation category. The product positioning developed into a framework in which I was able to execute across a broad market targeting several different personas. Read the example. 

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Innovative Content Marketing
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Developer audience
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