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The Value of Community – Why I Started MarketingHive

MarketingHive is a community with a focus on career growth. Whether that be getting a new job, expanding into the one you have, or bolstering a network of like-minded, marketing individuals, MarketingHive is intended to be that connection place for marketers. These words, were the very first words I wrote down for the initial concept in my silver notebook labeled: “Start-up Ideas”. As with most new businesses, they are born out of a desire from usually more than one factor. In my case, MarketingHive was created for my own selfish reasons, along with a couple of altruistic ones.

I Work Remotely

Connecting, both online and off with people always struck me as an interesting phenomenon. As a born extrovert – I thrive on having connection with people. It makes me feel whole and normal, refreshed and recharged. But it can be especially challenging when you work remotely to get that meaningful connection. Your co-workers are busy and usually conference calls or slack messages are just a quick “you doing good?” and then moving on to the matters at hand. Work travel helps some, but as I’ve progressed in my marketing career that has largely been remote, there is a dark flip side to the comments one typically receives when people ask where your office located.

Working remote is isolating.

If you have any semblance of a typical marketing job – you’ll be on the phone. A lot. Conference calls. One-on-one calls. Strategy meetings. Meetings with your boss or boss’s boss. Regularly scheduled ones, and then the “we need to put out a fire” calls. With the new era of “always be available” (especially when you work in a start-up) and combined with instant communication tools like Slack – phone calls make coffee shops a not-great option.

Because my down time is limited, traveling to office meeting spaces, like WeWork or Spaces, it’s been challenging to get any meaningful human connection in.

MarketingHive, unlike other common social platforms, seemed like a good place to go where I can learn more about an industry I am passionate in, but get that much needed connection with peers.

I’m Good at Connecting People

To me, it’s odd to boast this about myself – but I have this natural ability to connect people with other people. What’s more, I get an immense amount of satisfaction of being able to connect individuals with varying skillsets and personalities with others who could have complementary backgrounds. The marketing world is a big place, and one that is easy to get lost in. It helps to have at least one or two friends or colleagues along the way that can get you plugged in.

The Marketing Community is Not What it Should Be

Recently, I was speaking with a friend in marketing who had lost her job due to a company downsizing. She had a decently large network of people that she knew from her career over the years, and also had a kickass resume – lots of experience, lots of quality education, a good amount of external side projects through community service initiatives and whatnot. But when she went forth to hunt for her next job, she was immediately overwhelmed. Here were all the options she ended up utilizing:

  • LinkedIn Jobs, and Linked Groups
  • Facebook Groups
  • Recruiters (4 different companies)
  • Indeed
  • Ladders
  • WeWork Remotely
  • AngelList
  • Glassdoor
  • Dice
  • Ziprecruiter
  • Random Google searches for companies in her industry
  • Profile Builders (Behance, Dribble, etc.)
  • In-person networking groups

The moral of this story isn’t that she found a job (she did), it’s that she papered herself everywhere on a broad variety of channels to communicate who she was and that she was available for the next move in her career. In fact, more than once did she express her frustration to me in how much work it was to get another job, at her advanced career level.

To me, this was crazy! Here, in this data point of one, was a person who had good connections, education, experience and lived in a large city. She searched everywhere, applied to hundreds and hundreds of jobs before landing her next gig.

Proving that it was not just her, I scouted the Bureau of Labor Statistics and elsewhere to corroborate my theory that, even now, with those who have experience in their field, it still takes a long time to find a job.

For marketing managers, the job outlook shows that it is growing faster than average (10%!), but when you match that with other statistics compiled by Glassdoor, and other job-help sites, it appears that in the hunt for a job, you really need to apply yourself. Here’s what I found:

  • For every corporate job, approximately 250 people apply, and of those 4-6 people will be called to interview. 
  • In the marketing industry, it takes over 100 days to get hired.
  • A whopping 80% of jobs are not posted online.
  • Nearly half of all candidates applying for a corporate job have been eliminated by applicant tracking systems.

This is inexcusable. If the marketing industry is growing, but you must climb a mountain to even get a dang job, there is a LOT of frustration out there with very qualified people who are looking to do some marketing good in the business world but stuck because of the current, broken, system.

I want to change that system.

This is the biggest reason I decided to create MarketingHive – a greater connection place for like-minded marketers to grow their network, and just make it an easier place to find jobs, grow in your job, and have a strong career. You can do everything right on paper and still struggle – I want to take that struggle away, and hopefully make some friends along the way.

I’d love it if you’d join me. Sign up to join the community. It's totally free (it always will be). The more people we can connect, the easier it will be to grow your network and your marketing career.

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