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The Ultimate Guide to Building a Marketing Resume that Converts (Resume Templates Included)

Are you ready? Ready for that job change, or transition into a marketing role? Are you hungry for something different or better…maybe with a new company culture or just switching it up by working in a different industry? 

Whatever your reason for wanting to change your job, I applaud you. Really. As someone who is a perfectionist at work, super type A, I know the struggle in making a career decision that you hope is right in order to improve your life. Step 1, check. You have decided you want something new. 

Now comes Step 2. 

Getting that job. 

I’m going to give you the biggest, little secret on resume building that will get YOU noticed above the hundreds of other applicants. You are going to be cherry-picked above the rest because you will have taken my advice about building a seriously impressive resume from tips I’ve gleaned directly from hiring managers and recruiters. What’s more, I’m including two of the best resume templates that have been proven to work effectively in getting recruiters and hiring manager to pick up that phone. 

Buckle up guys – this guide is a big one. It took me a few weeks to build and is long (over 2,00 words). In short this is what we’re going to cover:

1.    Basic Information – What Should You Include in Your Marketing Resume?

2.    What Do I Include in a Marketing Resume? 

3.    The Biggest Secret for Getting Your Resume Noticed

4.    Formatting of Your Resume – The Best Marketing Resume Templates Revealed 

5.    The Profile and Experience Resume Template

6.    The Qualifications-Driven Resume Template

7.    The Length of Your Resume

8.    Marketing Skill Examples by Niche

9.    Final Tip: Perfecting Your Marketing Resume

Basic Information – What Should You Include in Your Marketing Resume?

Ok – first off, you should know the basics of every good resume:

1.    Contact information – this includes your name (you don’t need to put your full name, unless you have a common name, eg: Mary Smith, you could change to Mary L. Smith, or Mary Leigh Smith), you email address,  the city in which you reside, your phone number and relevant links to your portfolio/social profiles. If you haven’t built a portfolio yet, you should. Check out this article on what you need to build a portfolio. 

       NOPE! Don’t list your full address on your resume. For security reasons, when you go to apply for jobs, your resume will be in a lot of places, making it easy for bad people to steal your identity. It’s best to keep that information private for HR once you land the job. 

2.    Education – in marketing, most of the time, you will need some kind of education. Typically to get better paying jobs, this means a four-year degree. At a minimum, you should list relevant, ongoing education and certifications that relate to the marketing industry. 

      ❌ NOPE! Don’t list your GPA. If you are fresh out of school, you can talk about it with the recruiter or hiring manager if they ask about your education, but it’s a rookie move to list your GPA and classes you took.

3.    Marketing resume skills – Most people in the marketing industry have, or will have to apply for jobs via an applicant tracking system or (ATS). Even if you know someone at the company you seek to get a job, typically they will require you to go through their application system. This is where you shine. Listing out your relevant skills (not every marketing skill known to man, mind you) will help you combat being put down on the “slush pile” of other resumes. Below I have lists of relevant skills broken out by a few popular marketing job types to help you get the creative juices going. Aim to list around 7-10 of your best skills. 

       ✔  YEP! Consider splitting your skills sections by our personal expertise and your mar-tech or tech stack skills. For example, “event management” might go into your expertise section, and “Hubspot CRM” would get   listed under your tech skills section. 

4.    Your experience – Last, and most importantly, the meat of your resume should be explaining the various positions you’ve had, detailing the experience and success you’ve brought to each position. Include your title, company name, and length of time you’ve been at each organization. Don’t skip this. It’s very important to list out your tenure – otherwise employers might challenge your credibility. 

Everything else, is optional, or icing on your personal background cake. You have relevant awards or notable information? Awesome. Put it in, near the bottom. Have a very well-crafted profile section describing the difference you bring? Sweet, add it, near the top. 

The Biggest Secret for Getting Your Marketing Resume Noticed

We’ve covered the basics and you know what you need to get your resume up to snuff, and have those pesky ATS automatically bubbling up your resume higher on the hiring manager’s list. But once your resume gets there, how do you make that manager sit up and take notice?

Is it the skills you list?

Nope.

Is it the amount of years of experience you have?

You’d think so, but no.

How about the amount of experience you have?

Getting closer…

The very best resume template is one that is project-based. 

Let me say that another way, so those in back can hear.

The secret to the best resume template you could ever have is by listing the projects, and their outcomes in the experience section of your resume.

What that means is that in each position you’ve held, you should list things you have specifically achieved. Where a typical individual might list:

“Developed comprehensive go-to-market strategies.”

A better way could be:

“Developed comprehensive go-to-market strategies for ACME product.”

The best way would be: 

“Developed Go-to-Market growth strategies, resulting in 28% revenue increase for ACME product.”

No need to get overly verbose, the usual bullet-style format still applies. It’s the specificity that matters. 

Let’s try another example.

Instead of saying:

“Led ACME division through complete re-brand with a re-structured website.”

Say:

“Re-branded division and led website redesign product, creating an 150% increase in website traffic in the following six months.”

Use numbers and stats where ever possible and create a mini-story so you can show potential employers that by hiring you generates results they are looking for. 

Formatting of Your Resume – The Best Marketing Resume Templates Revealed 

The very best, most important part of your resume is your experience and education. Yes, the formatting needs to be clean, legible, and with appropriate margins (no dragging the test to the very edges of the page!), but choosing a template really depends on the type of job you are going for. For example, creative marketers might want to emphasize a more visually-styled resume. 

All that being said, based on my experience and asking a handful of marketing professionals, I have found not just one but two marketing resume templates that convert really well! (I consider a conversion as a recruiter or hiring manager as someone who is interested in an initial interview.)

Both of these templates will put your experience and skill-set forward. They aren’t distracting, don’t have a ton of colors, images, etc. But you don’t need that. You are trying to get someone to notice YOU, not the colors you chose on your resume.

Which one should you choose? I say try both! Why not? Do your own A/B test to see which one converts better for you. 

The Profile and Experience Resume Template


Why This Resume Template Works: 

All relevant information is right there on the first page, with subsequent follow up information on the second. The profile section shows up at the top, but easy to jump into the work experience if a hiring manager is short on time. 

Key Highlights: 

  • White space around the resume makes it easy to read the sections.
  • The work experience layout is simple and clean – hiring manager can quickly scan and find highlights
  • There are essentially two skills sections which allows you to max out the amount of skills (great for the Application Tracking System apps)
  • You can purchase this template here. It’s only $5! 

The Qualifications-Driven Resume Template

 

Why This Resume Template Works:

Skills and qualifications galore! Maximize the impact of your keywords by placing key skills and achievements right at the top, under your title, and then again in a larger list in the qualification summary. 

Key Highlights: 

  • There is a career highlights section that encourages a hiring manager to see notable achievements.
  • Each area in the work experience section allows you to capitalize more specifically highlight key stories during each position held. 
  • Good use of white space and lettering – bold and un-bolded areas of text to draw focus and direct the narrative for the viewer. 

You can download this resume for free here

The Length of Your Resume

I am asked this question constantly by marketers looking for a job: “How many pages should my resume be?”

Here is my official advice:

If you have less than ten years of marketing experience, everything you need to say about your experience and education should be housed on one, single page. If you have more you need to say – put it in your portfolio or on LinkedIn. 

If you have 10-20 years of experience go ahead and bump to that second page.

Unless you are seeking an executive, very senior position (think CMO), don’t go more. You are a marketer – you know that less means more in this world. 

Marketing Skill Examples by Niche

Crack your knuckles, pour that coffee. It’s now time to get into it and start building out that perfect resume that will win over the hearts and minds of marketing departments everywhere.

To help you get started, I’ve put together some groupings of marketing skills. Couple of caveats here:

1.    Don’t ever falsify your experience on your resume. If you list that you have experience in Paid Search but have never touched digital advertising, leave it off your resume.

2.    Don’t keyword stuff. This isn’t the Internet circa early 2000’s. Put in relevant skill phrases that match your experience – but use it as the tool it is – to help draw people in to your work experience.

Digital Marketing Skills

•    Demand Generation Skills

•    Website Management

•    SEO/SEM

•    Email and Social Media

•    Sales Funnel and Forecasting

•    Advertising Buying and Management

•    A/B Testing, Multivariate Testing

•    Google Analytics

•    Metrics and Dashboard Management for web traffic (Hotjar, SEMRush, etc.)

Social Media Marketing Skills

•    Social Media Analytics Tools: (Such as: Hootsuite, Buffer, Khoros, MeetEdgar, etc.)

•    Google Analytics

•    Communication Skills

•    Community Management

•    Influencer Engagement

•    SEO Expertise

•    Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, Tumblr, Reddit, Quora, etc.)

•    Design Skills (at a minimum, being able to create and edit visuals on a social editing tool such as Canva, otherwise design experience using Adobe Creative Suite.)

Marketing Director Skills

•    Go-to-Market Planning

•    Product Positioning

•    Budget Management

•    Agency Management

•    Develop and Manage Metrics and KPIs

•    Marketing Strategy Development

•    Event Marketing

•    Internal/External Communication Strategy

•    Paid Advertising

•    Channel/Partner Marketing Development

•    Product Roadmap Development

•    Team Building and Management

Brand Strategist Skills

•    Storytelling/Communications

•    Presentation Skills (including Powerpoint creation)

•    Marketing Research

•    Agency Management 

•    Competitive Analysis

•    Consumer Research

•    Project Management

•    Public Relations 

Product Marketing Manager Skills

•    Product Positioning

•    Messaging 

•    Sales Enablement/Collateral building

•    Go-to-Market Strategy 

•    Campaign Theme Building

•    Industry Analysis

•    Copywriting Skills

•    Presentation Skills

•    Project Management 

•    Cross-department Communication

•    Product Demonstration Ability

•    Persona Building

Content Marketing Manager Skills

•    Blog Writing

•    Large Format Writing (whitepapers, guides, ebooks)

•    Expert in SEO

•    Digital Communication

•    Managing Authors and Subject Matter Experts

•    Content Strategy

•    Branding and Design Expertise

•    Agency Management

•    Manage staff (copywriters, designers)

B2C Marketing Manager Skills

•    Chat-bot/Messenger Marketing

•    Email Marketing

•    Audience Engagement (digital and in-person)

•    Communication Skills

•    Re-targeting Paid and Organic

•    Marketing Automation Management

•    Brand Awareness Management and Exposure

•    Market Research

•    Affiliate Marketing 

•    Social Media Strategy 

B2B Marketing Manager Skills

•    Understands Business-to-Business Relationships

•    Building Complex Email Marketing Journeys

•    Managing or implementing Marketing Automation Software

•    Sales Funnel Strategy

•    Demand Generation Skills

•    Paid Advertising – Especially Account Based Marketing Skills

•    Agency Management

•    SaaS product Understanding

•    Content Marketing

•    Lead Generation Management

Final Tip: Perfecting Your Marketing Resume 

Whether you are building your first resume or dusting it off after a long while – don’t be afraid to dig through your own records to build out your project-based resume. The best resume template is one that features specific projects you’ve worked on over the years. 

A few areas to look can be your work email inbox, your work notebooks or online journals (I personally like Evernote and Google Keep) to help you job your memory on projects you’ve completed or collaborated on with other teams or departments. Old metrics and dashboards can be a treasure trove of great info as it can help you display how you’ve positively contributed to the growth of an overall company. 

Of course, the easiest way to stay on top of your resume is to jot down the things you’ve worked on. It can be simple as putting a recurring reminder on your calendar to say, once a month, where you enter that last big things you’ve accomplished professionally. Related personal career development counts too! 

I hope these tips help you in building the perfect marketing resume. If you have any questions about what it takes to build your resume please feel free to post a question on the discussion board in the community. Check it out:



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